StoryFutures is an R&D Creative Clusters collaboration into the future of story form, business models, data process and audience experience. It is also the home of StoryFutures Academy: The National Centre for Immersive Storytelling.
Led by Royal Holloway, University of London, StoryFutures is part of the Arts and Humanities Research Council’s Creative Industries Clusters Programme, funded through the Industrial Strategy Challenge Fund. It brings together cutting edge research from Royal Holloway, Brunel University, National Film & Television School and University of the Creative Arts.
StoryFutures is an exciting project that places innovative storytelling at the heart of growth in next generation technologies and audience-facing experiences. It brings together universities, world-leading Creative Screen and Technology companies. StoryFutures provides an innovation architecture for SMEs to create the compelling content, products and experiences to drive growth in next generation technologies.
Our novel “StoryLab” will develop use-case prototypes and pilots that respond to industry wide barriers to growth in immersive and beyond. We will produce content that tests how to translate, adapt and converge traditional storytelling conventions to produce a new grammar for next generation technologies. test these productions with audiences, utilising cutting edge research in cognitive psychology, neuroscience and media research to fuel commercial growth and create enthralling experiences for the public.
Our partners span film, TV, gaming, VFX and immersive, including: BBC Studios, Pinewood Studios, National Film and Television School, Immerse UK, Resource Productions, BFI, Connect TVT, Imaginarium Studios, The National Gallery, Sony Interactive Entertainment Europe, Creative Engine, Screen South, BSAC, BTVLEP, and nDreams.